LEGO Super Mario Challenge is live

At 10.00am, and 6.00pm UK time, the LEGO Super Mario Challenge is being streamed live from Billund, Denmark.

A livestream featuring LEGO Super Mario challenges and showcasing the newly launched sets is taking place now, both at LEGO.com and live in select LEGO Stores. The livestream runs at 10.00am until 6.00pm UK time and is coming from the LEGO Group's headquartes in Billund, Denmark.

Martin Urrutia, Head of Global Retail Innovation, Jonathan Bennink, Design Manager and Senior Experience Designer Jonathan Trier, are showing off the LEGO Super Mario sets live on LEGO.com. They are doing this by competing in challenges and demonstrating the products.

The full LEGO Super Mario range launched on August 1.

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Those in LEGO Stores able to ask questions and get them answered live, about specific products and the gameplay. Already, they have revealed a secret – when placing Mario on water after fire, he gets extra points for cooling down.

For more LEGO Super Mario competitiveness, check out the completely fair contest that LEGO media participated in.

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