The LEGO Group has announced its financial results for 2025, including record sales, skyrocketing profits and increased sustainability investments.
Following similarly healthy numbers in the first half of the year, the company’s sales grew by 16% across the entirety of 2025, while revenue climbed by 12% to reach £9.7bn. Operating profit grew by 18%, reaching £2.5bn thanks to ‘record top-line, production scale efficiencies and productivity gains’, and net profit skyrocketed by 21% year-on-year up to £1.9bn, which ‘exceeded expectations’.
“We are very pleased with our record performance in 2025, building on last year’s success,” said CEO Niels B. Christiansen. “Our innovative and extensive portfolio, combined with the strength of the LEGO brand and an effective operating model, drove high demand. We delivered these results by being both creative in product innovation and efficient in operations, bringing LEGO play experiences to more kids than ever before.”
As ever, the LEGO Group’s financial results also focus on the company’s continued investments, which in 2025 included expanding factories in China, Mexico and Hungary; opening a new regional distribution centre and factory in Vietnam; and continuing construction of similar facilities in the US. The LEGO Group also completed the acquisition of LEGOLAND Discovery Centres from Merlin Entertainments in February 2026 for £200m.
Elsewhere, the company’s sustainability investments apparently accelerated by 20% compared to 2024, with a focus on increasing the amount of recycled and renewable materials used to produce LEGO bricks. That number rose from 33% in 2024 to 52% in 2025, while 56% of the company’s packing lines are now producing paper-based bags.
“We are deeply committed to having a positive impact on the world and the communities we are part of,” Christiansen added. “We do this by aiming to reduce our environmental footprint and improving access to play for kids who need it most, and we will continue to invest significantly to deliver on that ambition.”
The LEGO Group says its market share grew ‘twice as fast’ as the wider toy industry in 2025, driven by ‘sustained strong demand’ particularly in Western Europe, the Americas, Central and Eastern Europe, the Middle East and Africa. Absent from that list is China, where years of double-digit market growth appear to have slowed down.
These results are roughly in line with growth in 2024, when revenue climbed by 13% and sales grew by 12%. But they’re still a dramatic leap forward from 2023, when revenue and sales grew by just 2% and 4% respectively compared to 2022. Christiansen called 2024 an ‘exceptional’ year for the LEGO Group at the time.
You can read the full LEGO 2025 annual report here.
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