Hear what the LEGO Group has to say about the controversial cardboard packaging for the latest series of Collectible Minifigures – and what the company's next steps might be.
While LEGO 71039 Marvel Series 2 has gone down pretty well with fans as to what's inside the box, the controversy about the boxes has overshadowed the minifigures themselves. Switching from plastic packets to cardboard boxes was a savvy sustainability move, but the fact that fans can no longer feel and attempt to guess what minifigure they're about to buy has led to rampant ripping open of boxes.
With that in mind, one of the first sessions in the LEGO Group's recent Fan Media Days event was centred around this new cardboard packaging. Predictably, those in attendance had a lot of questions (and opinions) about the situation, with many keen to know why the LEGO Group made the decision, what other options were discussed, and if the reaction from fans would spark a change in future Collectible Minifigures series.
It was interesting to see the other sustainable options, such as paper bags that the LEGO Group demonstrated were not sturdy enough to withstand more than five attempts to feel what was inside. If a sustainable option was to go forward, it did appear that cardboard boxes were the only way.
Hear from Brick Fanatics' Matthew, who attended the event, in more detail about what led the LEGO Group to the decision of Collectible Minifigures boxes, as well as if and when we're likely to see any changes to the packaging for future series.
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