The LEGO Group is set to continue its bricks and mortar retail expansion into 2025, with the first-ever LEGO Store to open in Northern Ireland.
We reported earlier today that a revamped store at LEGOLAND Billund will be opening its doors on April 5, 2025, complete with a new look that will make it the largest such retail location in Europe.
Not to be outdone, it’s also been revealed that Northern Ireland will be getting its first-ever LEGO Store, located in Victoria Square, Belfast this summer. While local LEGO fans and shoppers will be able to visit the new 165 square metre location this year, an exact opening date has yet to be announced.
As with other LEGO Stores, the Belfast branch will be home to a Pick a Brick Wall, Build a Minifigure Tower, free make and take events and much more, and recruitment roles for the new store have already started.
“We are delighted to expand the LEGO Retail store portfolio by opening the first LEGO store in Northern Ireland,” said Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group.
“After a thorough search, we have found the perfect site in Victoria Square, Belfast. In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the LEGO Group has to offer. This store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
The new LEGO Store Belfast will be the 21st in the UK, following the LEGO Store Cribbs in Bristol opening its doors to visitors in late 2024.
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